SALT LAKE CITY, UT (August 23, 2022) – Huish Outdoors, a leader in water, technical and recreational outdoor
sports industries, is excited to announce its latest partnership with Suunto to distribute the Suunto Outdoor line in the USA, Canada, and the Caribbean.
Following the sale of Suunto from Amer Sports to Liesheng on May 6, 2022, the decision was made to have a USA based company provide the sales and support to the North American accounts that have been long-time Suunto
retailers.
Suunto Outdoors, an industry leader in the design and manufacture of multisport outdoor watches and
mechanical instruments, saw fit to partner with a company that shares that passion and desire. Huish Outdoors
has already proven successful with the Suunto Dive products, and plans to bring the same level of success to the
outdoors market.
“Adding Suunto Outdoors to the family of Huish Outdoors brands is an important step for our company,” says Mike Huish, CEO of Huish Outdoors. “This industry-leading brand rounds out our portfolio and allows us to offer a complete range of product categories and a full spectrum of price points to our retail partners as well as build on our consumer choice strategy. Rather than a one-brand approach to buying their gear, today’s consumers demand the best category choice in the retail environment. Pursuing our approach of brand selection at retail has been fundamental to our growth, and we believe this trend will continue well into the future.”
The Huish Outdoors brand portfolio features iconic brands that perform both below and above the water, including Atomic Aquatics, BARE, BARE Exowear, Hollis, Oceanic, Stahlsac, Suunto and Zeagle.
“We are extremely proud of the brands we own and distribute and are committed to building them with our retail
partnerships through a diversified and complementary portfolio of products,” says Mike Huish.
ABOUT HUISH OUTDOORS
Huish Outdoors is passionate about the outdoors. Our brands fuel the human spirit for adventure and recharge our souls. It is our passion for the unbelievable, the adventure, and the exploration that has brought the world’s best diving and outdoor brands together into ONE company. Atomic Aquatics®, BARE®, BARE Exowear, Hollis®, Oceanic®, Stahlsac®, Suunto® and Zeagle® represent the best there is in outdoor sports from deep trenches to snowy peaks. With these brands, our retail partners, and distributors, we are working together to grow the industry and pursue our passion for above and below the water adventures. For more information on Huish Outdoors, please visit www.huishoutdoors.com.
ABOUT SUUNTO
We stand for adventure. Pioneering exploration has been in our DNA since 1936, when Finnish orienteer Tuomas Vohlonen set out to create a more accurate compass, and subsequently invented a new method for manufacturing liquid-filled compasses.
Today Suunto is at the forefront of design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe.
We are proud that Suunto products can take a beating, but are also designed with an everyday aesthetic that reflects our Nordic identity. Suunto’s headquarters and factory are still in Finland. www.suunto.com